RECRAFTING THE MASTERPIECE
LA CRÈME
                                          An icon of ultimate luxury.
                                          
                                          Treasured for the potential it holds.
                                          
                                          With Skin-Empowering Illuminator
                                          
                                          — in the highest concentration of
                                          
                                          any Clé de Peau Beauté creation —
                                          
                                          to help skin achieve and maintain its optimal condition.
                                      
                                  
                                  
                                                  High Potency of
                                                  
                                                  Skin-Empowering Illuminator
                                              
                                          
                                              Unlocking the power of Skin Intelligence
                                              
                                              for radiance that evolves day-by-day.
                                          
A New Era of Radiance
                                              Formulated with a rare bio-ingredient,
                                              
                                              CeraFerment Extract, designed to
                                              
                                              help skin feel rejuvenated from within
                                          
Creating the Exquisite
                                              Infused with over 60 carefully selected
                                              
                                              ingredients combined in a rigorous process
                                          
                      
                                  Results after Use
                                  
                                  100% EFFICACY VALIDATED *
                              
                          
                              Tested in South Africa
                              
                              by 100–103 Caucasian females aged 40–68,
                              
                              July 25–October 18, 2018.
                          
Radiance that Evolves Day-by-Day
                                          Building on our new theory of
                                          
                                          Intuitive Skin Science,
                                          
                                          in Autumn/Winter 2019 we launched
                                          
                                          Key Radiance Care
                                          
                                          
                                          – a skincare ritual
                                          
                                          to help enhance Skin Intelligence*.
                                          
                                          With continuous use,
                                          
                                          the ritual can help skin to appear
                                          
                                          more vibrant with improved tone,
                                          
                                          and grow more radiant with time.
                                      
                                          Now, in Spring/Summer 2020,
                                          
                                          La Crème incorporates this technology
                                          
                                          in higher potency
                                          
                                          than
                                          
                                          any other
                                          
                                          Key Radiance Care product.
                                          
                                          A powerful final step in
                                          
                                          an empowering daily routine.
                                      
                                          Use in the final step of an evening
                                          
                                          skincare ritual
                                          
                                          –and discover radiant, rejuvenated-looking skin by morning.
                                      
*Skin Intelligence is the fundamental ability every person’s skin has to distinguish between good and bad stimuli to maintain its optimal condition on the epidermis level for vibrant and healthy-looking skin.
                                          Attention to Each
                                          
                                          Luxurious Detail
                                      
                                  
                                      The rounded square decided upon early
                                      
                                      in the design process to conform beautifully
                                      
                                      to the hand; a pleasure to hold.
                                  
                                      Delicately multifaceted,
                                      
                                      like a precious gemstone enveloped in brilliance.
                                      
                                      
                                      Epitomizing Clé de Peau Beauté’s
                                      
                                      commitment to
                                      
                                      advanced science
                                      
                                      and extraordinary luxury.
                                  
                                      A cutting-edge moulding technique
                                      
                                      required to surround the metallic-
                                      
                                      gold inner component with
                                      
                                      a new dimension of clarity.
                                      
                                      Under the lid, a gold-colored inlay
                                      
                                      engraved with the brand name.
                                      
                                      The golden key at the top of
                                      
                                      the jar a final touch of radiance,
                                      
                                      a testament to the attention to detail
                                      
                                      underpinning the redesign.
                                  
The Evolution of La Crème
                                  Clé de Peau Beauté stands at the
                                  
                                  forefront of skincare innovation.
                                  
                                  Since its launch in 1996, La Crème, the first-
                                  
                                  ever night cream from
                                  
                                  Clé de Peau Beauté
                                  
                                  has been recrafted eight times,
                                  
                                  
                                  with each iteration incorporating new
                                  
                                  and highly effective discoveries.
                                  
                                  Every generation of La Crème creates
                                  
                                  further harmony between
                                  
                                  
                                  its 60+ ingredients for an exceptional texture.
                              
                                  
                                  
                                  
                                  
                                  
                                  
                                  
                              
                                          The first Clé de Peau luxury moisturizing cream (known as Nutritious Cream).
                                          
                                          Created to help skin maintain its moisture balance and function well.
                                      
                                          Enhanced its formulation to prevent skin from becoming rough due to dryness
                                          
                                          
                                          and UV rays – helping to retain smooth, supple and youthful skin.
                                      
                                          Evolved into the first generation of La
                                          
                                          Crème by Clé de Peau Beauté, with the
                                          
                                          advanced technology that helped to
                                          
                                          brighten skin.
                                      
                                          Developed into a more advanced cream
                                          
                                          that counteracted various skin concerns
                                          
                                          caused by harmful environmental
                                          
                                          factors, creating resilient and luminous skin.
                                      
                                          Evolved into a high performance cream that helped to relieve temporary skin discomfort.
                                          
                                          
                                          Saturated skin with vibrancy and vigor and
                                          
                                          freed it from various concerns.
                                      
                                          By adopting the Intuitive Skin Theory,
                                          
                                          La Crème adapted its focus and added
                                          
                                          its unique Illuminating Complex to help
                                          
                                          skin glow from within.
                                      
                                          Scientific advances saw the new formula
                                          
                                          feature Illuminating Complex EX – the
                                          
                                          result of research undertaken during the
                                          
                                          development of Intuitive Skin Theory.
                                          
                                          
                                          Moisturizing and retexturizing,
                                          
                                          it helped skin feel firmer and more resilient come morning.
                                      
                                          La Crème is re-released in its most potent and advanced formula yet.
                                          
                                          It incorporates technology to help enhance skin’s nighttime mechanism,
                                          
                                          and contains a high-potency of Skin-Empowering Illuminator to enhance Skin Intelligence.
                                      
                          LA CRÈME
                                  A breakthrough. An object of desire.
                                  
                                  A masterpiece, recrafted.
                              
                                      High Potency of
                                      
                                      Skin-Empowering Illuminator
                                  
                              
                                  Introducing Skin-Empowering Illuminator.
                                  
                                  An advancement on the already groundbreaking Illuminating Complex-EX,
                                  
                                  
                                  adding Perilla Extract and Angelica Acutiloba Extract to
                                  
                                  precious ingredients Platinum Golden Silk Essence,
                                  
                                  Japanese Pearl Shell Extract and Theanine.
                                  
                                  Helps to enhance skin’s intuitive ability to repair and defend itself.
                                  
                                  
                                  Unlocking the power of Skin Intelligence for radiance that evolves day-by-day.
                              
A New Era of Radiance
                                  La Crème, applied in the evening, features the breakthrough complex,
                                  
                                  
                                  Skin-Empowering Illuminator*
                                  
                                  –in the highest potency of
                                  
                                  any Clé de Peau Beauté product.
                                  
                                  
                                  It enhances skin’s ability to repair and defend itself from damage caused by stressors.
                              
                                  In addition, the new La Crème contains CeraFerment Extract,
                                  
                                  
                                  enabling skin’s ability to regenerate and become firm from within.
                                  
                                  
                                  Effectively absorbed into the skin overnight,
                                  
                                  
                                  it helps skin to feel rejuvenated and maintain a youthful, supple look.
                                  
                                  By morning, skin feels firm and smooth–becoming more resilient with every use.
                              
                                  *Skin-Empowering Illuminator: A powerful and exclusive complex
                                  
                                  
                                  that helps to enhance skin's intuitive ability to repair and defend itself.
                                  
                                  
                                  Unlocking the power of Skin Intelligence for radiance that evolves day-by-day.
                              
                          Creating the Exquisite
                                  Infused with over 60 carefully selected ingredients combined
                                  
                                  in a rigorous process that takes days to complete.
                                  
                                  Each one incorporated at the appropriate and uniform
                                  
                                  strength, for a precise amount of time, to create the luxurious texture.
                                  
                                  Rich, but non-sticky, La Crème softens into skin upon contact.
                                  
                                  
                                  In the morning, skin feels renewed and resilient.
                              
                          



