Last update: July 2024
We are committed to building strong and lasting relationships with our customers based on trust and transparency. In accordance with this philosophy, the protection of your Personal Data (“Data” i.e. any information about or related to you) is essential to us and we wish to inform you via this Privacy Policy of how we collect and process this Data.
This Privacy Policy (“Policy”), in compliance with applicable Data Protection Regulation, explains how we use the Data we may collect when you interact with us either online, when you use our websites and applications (hereinafter referred to as “Services”, the “Site” or the “Sites”) or offline,, when you visit one of our stores, and how we ensure the protection of this Data.
Specific privacy and data protection information notices and/or consent requests will, if necessary, be communicated to you in specific situations not covered in this Policy where Shiseido may process your Data. Such data protection information notices and/or consent requests may however refer to this Policy.
The brand Clé de Peau Beauté is part of the Shiseido Group’s brand portfolio.
Beauté Prestige International, Shiseido’s European headquarters based in Paris, France, whose trade name is Shiseido EMEA, is the controller of the processing of your Data, jointly with SHISEIDO UK.
This means that Shiseido EMEA determines for what reasons (i.e. the purposes) your Data is processed as well as the resources (i.e. the means) allocated to such processing and is responsible for the processing of your Data.
Shiseido EMEA is in charge of leading our ecommerce, customer relations and marketing efforts for Europe, the UK and Switzerland. The related Data processing is carried out by or on behalf of Shiseido EMEA.
Shiseido EMEA may further share information with the whole Shiseido Group in accordance with the safeguards foreseen in this policy (see Section 7).
Shiseido EMEA, as well as all companies of the Shiseido Group, are hereafter designated or referred to as “We”, “Our” or “Us”.
Depending on how you interact with Us (online, offline, by phone, etc.), we may collect from you various categories of Data, which are described in more details below.
You may provide the following categories of Data when you interact with Us for instance when you visit Our Sites, Our stores, or when you participate in one of Our promotional operations, etc. We may also generate Data based on your activity and interactions with Us.
Subject to the set up of your internet browser, the following categories of Data may be collected automatically when you navigate through Our Sites, due to various tracking technologies such as browser cookies. Such information may include:
We generally use your Data on the basis of the following grounds:
We may collect, use and disclose your Data for the main following purposes:
For what purpose do we use your Data? |
What Data do we use? |
On which ground? |
Manage your online activities |
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1. Create and manage your online account |
· Identification and contact information · Order and product information · Habits and preferences · Connection data |
Your prior consent |
2. Manage your online product orders |
· Identification and contact information · Order and product information · Payment and transaction-related information · Connection data |
The execution of pre-contractual and contractual measures. |
3. Send you customized communication based on your profile |
· Habits and preferences |
Our legitimate interest |
4. Only for Our Italian websites: commercial profiling purposes carried out by the Data Controller, both with human intervention and in automated mode |
· Habits and preferences |
Your prior consent for Our Italian Websites |
5. Manage your participation in one of Our promotional operations (game-contests, sample operations, promotional offers, etc.) |
· Identification and contact information · Order and product information · User-generated content |
Your prior consent |
Offer you quality services in store |
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6. Create and manage your personal profile to offer you personalised services and advices in store, according to your preferences |
· Identification and contact information · Order and product information · Habits and preferences (might include information related to your allergies) |
Your prior consent |
7. Manage your appointments with Us (with your beauty consultants, make-up sessions, tutorials and events, etc.) |
· Identification and contact information · Habits and preferences |
Performance of the service contract with you |
8. Manage cabin treatments |
· Identification and contact information · Order and product information · Habits and preferences (might include health related data) |
Performance of the service contract with you |
9. Manage your registration to our loyalty programs |
· Identification and contact information · Order and product information |
The execution of pre-contractual and contractual measures |
10. Manage distance selling (click & collect, orders by phone, etc.) |
· Identification and contact information · Order and product information · Payment and transaction-related information |
Performance of the sales contract with you |
Website analysis |
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11. Offering you online content adapted to your preferences and online behaviour |
· Habits and preferences · Connection data · Data related to your use of Our Sites and applications · Technical information |
Our legitimate interest |
12. Managing and following traffic, navigation and use of Our Sites |
· Connection data · Data related to your use of Our Sites and applications · Interaction with social networks and external platforms · Technical information |
Our legitimate interest |
Interacting with you |
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13. Manage promotional communications (via email, SMS or phone), either because you consented to receive Our promotional offers or to exchange with your beauty consultants in store |
· Identification and contact information · Order and product information · Habits and preferences · Technical information · Connection data · Data relating to your use of our Sites and applications |
Our legitimate interest |
14. Interact with you when you contact us via our customer service or via any other channel(online chat, email, text message, telephone help line for any reason, compliments, feedback or a request, etc.) |
· Identification and contact information · Order and product information · User-generated content · Technical information · Connection data |
The execution of pre-contractual and contractual measures |
15. Manage your comments and reviews on our products |
· Identification and contact information · Order and product information · User-generated content |
Our legitimate interest |
16. Assess your satisfaction |
· Identification and contact information · Order and product information · Habits and preferences · User-generated content |
Our legitimate interest |
17. Carry out market surveys |
· Identification and contact information · Order and product information · Habits and preferences · User-generated content |
Our legitimate interest |
18. Managing back-in stock emails notifications |
· Identification and contact information |
Performance of the sales contract with you |
19. Manage adverse events notifications |
· Identification and contact information · Order and product information · Habits and preferences · Information on adverse events including health-related information and pictures of you and those you might send us · User-generated content |
Your prior consent |
20. Manage your requests on your Personal Data |
· Identification and contact information · User-generated content |
The execution of pre-contractual and contractual measures |
Others |
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21. Performing analysis and statistics |
· Order and product information · User-generated content · Habits and preferences · Connection data · Data related to your use of our Sites and applications · Technical information |
Our legitimate interest |
22. Exercise Our legal rights in case of proceedings |
· Identification and contact information · Order and product information · Information on adverse events · User-generated content |
Legal obligation |
23. Ensuring our Sites security |
· Identification and contact information · Technical information · Data related to your use of our Sites and applications · Connection data |
Our legitimate interest |
24. Managing video surveillance in our shops |
· CCTV images |
Our legitimate interest |
To have a better overall understanding of you as a customer, We may combine information about you gathered across various channels. For example, Data collected in the course of your online activity (e.g. shopping, account creation, etc.) may be combined with Data We collect when you visit one of Our stores.
This Data enrichment may also occur between different brands of our group. For example, if you make an online purchase on of Our brand website and then create an online account with the same email address on another brand website, the Data collected through these two websites may be combined to enrich your customer profile.
This helps Us to propose products and advice that is most relevant to your interests at particular times, by email or when you visit one of Our stores.
You can object to these "profiling" operations at any time by contacting Us. Please refer to section 11.
Depending on the type of Data and purpose of processing, access may be granted to the following authorized persons:
For example:
We ARE a multinational organization with affiliates, vendors and partners located in many countries around the world. For that reason, We may need to share your Data with entities located in other jurisdictions, in countries which may not be regarded as providing the same level of data protection as the jurisdiction you are based in.
Our European headquarters which is in charge of leading Our ecommerce, customer relations and marketing efforts in Europe, is located in France. As a consequence, your Data may be transferred to France.
Your Data may also be shared with Our American affiliate Shiseido Americas, which is notably in charge of the overall management of Our group customer relationship management system.
In any cases We ensure that adequate safeguards, as required under the applicable data protection legislation, are in place. Such safeguards may include:
For more information about the transfer of your Data, you can contact Our Data Protection Officer (please refer to section 11).
We know how much data security matters to all Our customers and take all appropriate steps to protect your Data from unauthorized access, alteration, disclosure, or destruction. We pay particular attention to sensitive data, especially payment card data, allergy or intolerance data, etc.
Please note, however, that any information you choose to share in public areas such as Our website community features, or other social areas is by definition considered as public and can be seen by anyone accessing the related platform.
We will retain your Data for the period necessary to fulfil the purposes outlined in this Policy (see section 4).
The criteria used to determine such retention periods include:
Our Sites are not directed to anyone under 16 years of age even if they have permission from their parents or guardians. We do not solicit or collect any type of information from a person known to be under the age of 16.
We are not able to verify whether a website user is a minor and therefore We recommend parents or guardians to be involved in the online activities of their children in order to prevent data about minors from being processed by Us.
However, if We become aware that We have accidentally collected information from a child under the age of 16, We will remove that information from Our records as soon as feasibly possible.
In accordance with the applicable data protection law, you have the right to request:
To exercise your rights or for any further questions related to the use of your Data, please contact Our Data Protection Officer:
Please note that to process your request, We may ask you for proof of identity.
If you feel that your Data has not been handled correctly, or you are unhappy with Our response, you have the right to lodge a complaint with your local data protection authority.
We may update this Privacy Policy from time to time in order to improve Our transparency towards You and to reflect any change in the way We are processing your Data. Please visit this page frequently so that you may have updated information thereabout.