The Power of Radiance Awards 2022

At Clé de Peau Beauté we believe that the key to a better world lies in unlocking the potential of girls through Education.

In partnership with UNICEF, we are committed to proactively empowering positive change in our communities.

Our ‘Power of Radiance Awards’ are an integral part of this pledge and an annual celebration that honors women who are taking action in their communities by advocating for girls' education.

In a world that is increasingly driven by scientific and technological solutions, advancement in STEM-related disciplines by girls and women can release the boundless potential of half of the global population, and equip them with skills to meet the world on their own terms, to achieve great things and positively influence those around them.

Photo of Amanda Simandjuntak guiding a female student wearing a white headscarf, as they both focus on something off screen.

In 2022, Clé de Peau Beauté honors Amanda Simandjuntak, for her extensive contributions in providing STEM (Science, Technology, Engineering, Math) education for girls in her hometown, Jakarta, Indonesia. Ms. Simandjuntak is the CEO and co-founder of MARKODING, a non-profit organization with a mission to empower underprivileged youth in Indonesia through innovation and technology. Having previously worked at an IT-solutions firm, where a lot of programmers had to be outsourced from outside of Indonesia due to a lack of digital talents, Ms. Simandjuntak saw an opportunity to increase job opportunities and take girls out of poverty.

Photo of a fishing village in Cilincing, North Jakarta, showing boats and waterfront buildings along a river.

Her journey started in 2017 when she volunteered at a shelter in Cilincing, a low-income community in a fishing village in North Jakarta. Although the underprivileged children lacked STEM education, they were tech-savvy; Ms. Simandjuntak recognized their potential and saw an opportunity to transform them from technology consumers to technology innovators. The first MARKODING workshop commenced in an Internet shop in Cilincing where 20 high school students were taught how to build a simple website. Since November 2019, MARKODING has partnered with UNICEF Indonesia and launched the ‘Digital Innovation Challenge’ to equip adolescent girls and boys with digital and transferable skills, in an effort to bridge gender and educational disparities for a better future.

With the ‘Power of Radiance Awards’ Grant, Ms. Simandjuntak plans to tailor STEM educational assets specifically to girls to better inform them of gender-related issues and challenges. To offer an even more well-rounded experience, she will conduct a series of workshops to prepare the girls in the workplace beyond their STEM education by pairing them with female mentors from various industries. She aspires to expand her initiatives beyond Jakarta to all provinces in Indonesia and reach 2000 girls by the end of 2022.

“Coding triggers curiosity and creativity, making young people better decision-makers and problem solvers.” - Amanda Simandjuntak, 2022 Power of Radiance Award Recipient

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AWARD RECIPIENT

Amanda Simandjuntak

Amanda is the CEO and co-founder of MARKODING, a non-profit organization with a mission to empower underprivileged youth in Indonesia through innovation and technology. After volunteering at a shelter in Cilingcing, a low-income community in North Jakarta, and recognizing the potential for underprivileged youth to excel in technology, Amanda decided to drive the change she wanted to see by establishing MARKODING.

Two years later, Amanda partnered with UNICEF Indonesia and launched the 'Digital Innovation Challenge' which expanded upon MARKODING's mission to help adolescents develop 21st century skills, digital skills, and entrepreneurial skills.

This program has since expanded to Semarang, allowing adolescent girls and boys from 2 provinces to develop the skills required to meet the needs of the labor market. With the 'Power of Radiance Awards' Grant, she plans to expand her initiative even further, beyond Jakarta and Semarang, to all provinces in Indonesia.